What’s the Number One element that huge companies like IBM, Forbes, The Economist, Medical Economics and other smart direct marketer’s use to build more clients both online and offline?
Most people think it has something to do with Facebook and Twitter or using some widget …. some believe it has more to do with surveys and enormous amounts of customer feedback and huge email marketing lists (although all of these are part of the equation).
It simply comes down to persuasive and powerful direct response copywriting. Knowing how to format ad copy for landing pages, squeeze pages, and emails are the true core of making money online and offline too. If you can get a page to convert over and over again with virtually zero maintenance, then you have yourself a real true to life cash generator.
While Stu Johnson is widely known as an online marketing specialist and SEO guy, his 8 years combined experience working with IBM writing direct response mail to physicians in the medical field, the IT industry and ads for the real estate industry has given him necessary skills to write powerful and compelling copy for almost anyone in any niche online or off.
Unlike many copywriters out there today Stu does NOT hire junior writers to complete his assignments. If you hire Stu he writes every single word himself. This huge advantage is not available from any other source. Most copywriters outsource everything.
So, if you are an internet marketer looking to make more money online or you own a small business looking for more customers, simply Get Great Copy
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SEO Starter Guide
With an SEO starter guide you have a much greater chance of acheiving your objective. Whenever you start out in a strange territory you want to know the basics first right? Where to get, food, water, clothing and shelter. Same goes for SEO rules. When starting out you need fundamental guiding principles that can make it easy for you to understand the system that is in place and how you can begin to utilize it to it’s fullest potential.
I have worked in SEO for years and have tried many different approaches. Paid traffic is great and very targeted (and instant), but generic SEO is still the frosting on the cake. Right now I have pages that rank next to adwords ads that are $10 to $15 a click! That’s pretty expensive. The difference is my clicks are FREE. So there is something to be said for traditional SEO and getting it right the first time out.
SEO Starter Guide – What to Include?
Knowing what to include and what to exclude in your article is key to ranking high in the eyes of google and other search engine providers. SEO has been a functional mystery for a long time and many people do not know how it REALLY works. There are basically 2 camps: On Site and Off Site Optimization.
Of course on-site are things you can do to your own site to help it rank, and off site are obviously things you can do outside of your site to help it rank higher. When both of these tactics are employed against any site the results can be quite surprising and dramatic. I once built a site on low competition keywords with high traffic and had 30 articles generating 120 unique visits per day inside of 60 days.
This was impressive, and the traffic was super targeted too which can’t hurt.
SEO Starter Guide – Conclusion
Having a good keyword list of 200-300 words that are highly searched on and non-competitive as well are the best picks. There is of course the issue of commerciality as well (will people buy). This can be analysed with special software like the one below the flashing arrow on this page (you may have to scroll down to find it).
Simply following the simply rules in the video for on page and off page factors will put you in an advantageous place when it comes to getting ranked for any given keyword.
Click here for a special tool that can help you analyse your keywords under a microscope to make sure they are profitable.
I hope you found this seo starter guide helpful and be sure to subscribe to my newsletter above. It’s awesome and I give away tons of valuable content every week!
Why People Buy From You…
Once in a while I will come across something that really hits me over the head like a ton of bricks. This concept I originally saw at a convention in NYC. Since then I feel as if this one concept changed the way I do business and the way I operate in the world. In fact, I think down deep inside we know what it is, it’s just that we don’t ever talk about it.
Have you ever felt an uncertainty in your gut about a product or service? When most folks sell something they go straight for the benefits and features of their product paying no mind to an inner core principle that easily creates a situation where employees stay late on their own accord, go above and beyond the call of duty, as well as many other perks. But what is really fascinating is that this is the same principle people like Steve Jobs, Bill Gates, Warren Buffet and other wildly successful people adhere to.
Why People Buy From You…
How would you like to not have to bend over backwards to make your customers happy? How would you like it if people unreflexivley followed you without question in your work and ideas? Most people would pay a lot of money for that. Well, the good news is that you don’t have to pay someone 10′s of thousands more, in fact, that is the wrong way to approach it. With masive data and research supporting this newly discovered concept we can now create a work[place and customers that are rabid for your products and/or services very quickly and very easily (of course with some minor modifications).
Why People Buy From You… Conclusion
If we take a look at the order we pitch our products and services we will see that many folks are simply doing this thing backwards! In this video I go into detail about how this simple formula can help double your business and save you hundreds of thousands of dollars in the long run. Enjoy!
How to Write a White Paper Document – 4 Easy Steps
It’s amazing how many weird and whacky ways there are to approach a white paper format. The easy one is to simply state the problem, propose our solution and then credentialize yourself letting the reader know that you mean business and that you are who you say you are for sure.
Remember when you learn how to write a white paper document to always talk about the benefits to the end user or customer. Many times writers forget this and get caught up in talking about features and get lost. This is because features only talk about what something ‘is’ and not what it actually ‘does.’ Benefits explicitly tell what a product or service does for the customer which is music to their ears.
How to Write a White Paper Document – 4 Easy Steps
At the beginning you don’t want to forget to make sure that you do your research on who you are writing to. You will need to know what makes them angry, frustrated, and scared (really scared). This way, you can use these elements to guide them to a solution to their problem.
It’s also good to keep in mind that people respond more readily to pain than pleasure. Use the pain of their current situation to help them make the sometimes uncomfortable decision to move themselves to a better place. Also bear in mind most people are very stubborn to any change at all (especially the stuff that will make a big difference).
How to Write a White Paper Document – Conclusion
White papers are business to business ads for products and services. With this type of approach you just have to make sure you are keeping the sales hype on the down low and presenting it in a straight forward manner. In B2B sales you cannot use hypey language. Simply state the problem they are having ad propose your own solution then show them your credentials. That’s it.
How to Write Copy Accurately – Proven 10 Step Process
Many folks ask me how to write copy. I normally point them to some of my copywriting formulas videos on this site. But for those that ask ME how I write copy, I have a 10 step process which I believe can help anyone write better more effective copy for clients. Just as formatting is important for your copywriting project, a format for customer interaction This approach has enabled me to cut my time in half and be more productive as well.
This involves the following steps:
- Gather all info
- Study and analyze info
- Use index cards to organize
- Write your platform
- Choose split tests
- Get Approval for platform/copy
- Get/give feedback on approved materials
- Make revisions
- Send client corrections
- Mail it out to client
- Keep posted on results
How to Write Copy – a Format For Beginners
With all the different formulas out there it is always a great idea to have a base formula or a formula that can take you through the process that oversees the client interaction process through to the end. This process is as important as many of the other functions we see but covers a crucial part of the business/client relationship: What to do in order step by step.
How to Write Copy Faster and More Easily – Conclusion
It is important to have an outline for your copy and define in what order you will be placing stuff on the sales page but it’s also twice as important to have a template or checklist of things to be done and what order to do them in. This blueprint should give you the information you are looking for and create a good impression on your clients too. Writing as a copywriter and being in the copywriting business is tough at first but you only need a few clients to really get things moving! Good luck! You learn how to write copy by practicing over and over and over again.
How to Write Articles that Sell – Is Video Taking Over?
Over 50% of all traffic online is video. “How to Write Articles that Sell” is becoming “How to Write Videos that Sell”. That’s okay though because people still like to read although video is becoming very prevalent. Along with every article you write you will also want to do a video as well to embed into the article itself (like this page). This will help your site rank higher as well.
So just make sure when you do an article that you do a short video outlining it just like this one. It really help to make you blog more user friendly and attractive and increases your readership too.
There are also different ways to reap rewards from the articles you have written at a later time. In the video, I go into the different ways to re-purpose your content and get the most out of your articles.
How to Write Articles – 7 Different Ways
There are 7 different approaches to writing articles each one I have gone over in the video. They are as follows:
- The List Article
- The How to Article
- The Trend Article
- The Mini Case Study Article
- The Interview Article
- The Straw Man Article
- The Study Article/Findings etc..
Each one of the above ways to write an article can really come in handy when your ‘idea generator’ is running low or your just fresh out of ideas completely. Simply choose the one you feel more in tune with doing and knock it out! An article usually takes me around 20 minutes with a video.
However, if you are a perfectionist type, it can take you 5 hours! Remember to always keep your eye on the clock as articles and writing are very time consuming and can add up to a whole lot of NOTHING if you can’t say when enough is enough and stop making corrections improvements etc…
If your content is good, it does not matter if a couple of your words are not correct or if your picture isn’t awesome. Doesn’t matter, just deliver good quality relevant content and you’ll be fine!
How to Write Articles – Conclusion
By following these 7 different formats for writing articles you will be more productive, save time and money, and get your ideas in your articles across with just the right amount of ‘push’ so you can place your link in the resource box and start to watch your numbers and click through rate o up!
5 Marketing Techniques – Have You Seen These?
The 5 marketing techniques can be used in copywriting to help expedite the process of coming up with ideas for certain sections of your copy. They can also be used to really drill down into the details as well and really help you get your message across. These formulas will also help you when you are in a hurry and need to crank out a quick classified ad too.
Knowing how to use marketing techniques to help format your copy gives you a simple and sturdy platform to build your business on. Not only will it increase your sales, it increases your base understanding of how it works. That is, how folks think and how you can get in front of them easier simply by remembering to do these 5 easy things.
Marketing Techniques – Straight from the Pros
Its amazing how fast some ideas start working. Just by implementing these simple marketing techniques you will be surprised at how quickly your ads and efforts turn around for the better. It really makes you wonder, if little pieces of information like this can cause that much change then I’ll bet there are virtually dozens and dozens more where that came from.
It’s impossible to exhaust the marketing mind. So many possibilities and so little time to implement them. These methods will really come in handy for thinking outside the box too. Getting out of your ‘default’ frame of mind and into something different will also help you get out of a possible idea slump.
Marketing Techniques – Conclusion
Out of all the marketing techniques used out on the web I like the ones that deal with words the most. Words are the communicative piece that we all use to talk with each other and exchange ideas. Why not study the language? In the current tight-fisted economy it might not be such a bad idea after all. Great marketing techniques are the fuse for selling anything!
A Copy Writer Crux – 4 Legs is a Winner
Most of the time a copy writer uses some type of organizational formula to keep his/her thoughts organized. Normally when you are coming up with ideas to write on you need a balanced set of guidelines that can ensure you are getting the most mileage on your copy. If you stick to your guns on this you will benefit a great deal. Most businesses flounder because there is something in this outline that they are leaving out and that can hurt them over and over again unless it’s corrected!
Down through time this fail safe hard-core formula has been used (probably subconsciously by many) to put down a sturdy and simple foundation so their writing has the most impact and stays aligned with their main selling points.
A Copy Writer Crux – So what’s This 4 Legged Stool Thing?
The four legged stool arose probably out of a basic need to make sure businesses had a good springboard for credibility and so on when they were popping up at the turn of the century. Unlike a ‘tactic’ that requires a specific situation in order to work right, these principles are true in every situation. They are as follows:
4. Track Record
To get more info on this awesome and easy way to align your business check out the video I did for it. If you implement these you will be surprised at the results.
A Copy Writers Crux – Conclusion
The 4 legged stool should be the start of all businesses in order for that business to maximize its effect on its customers or prospects. 3 legs won’t do it, and neither will 2! Thats the whole point.
No business can stand if it doesn’t have 4 legs (you can prop it up with your foot with 3 like most people do). See which leg your business might be missing and stabilize it.
Web Copywriting – What’s a Good Place to Start?
The best way to get a grasp on web copywriting is to incorporate the following formula into your salesletter or B2B whitepaper. Although there are some slight differences in each the general outline remains the same.
This formula originated with Bob Bly who is a legendary copywriter from New Jersey. Bob has been called “Americas Top Copywriter” by McGraw Hill Publishing and continues to be one of the highest paid writers in the copywriting industry.
Web Copywriting – A Simple But Powerful Tool
There is almost nothing as powerful as the written word. Getting a grasp on the written word as well as the form in which to write in is priceless. To put it short; If you can get a salespage to convert at 2% and make say $100 a day then that is $36,500 per year in passive residual income. This is income that comes in whether you work or not. Most people spend their lives slogging away at a job only to find that their savings have either dried up or the economy turned on them and the 401k they thought they had is gone. As simple as this skill is it can be very rewarding. In fact most copywriters have a few clients an that provides them with a very nice living. Eve though self-employed isn’t for everyone, you could still do it on the side and make a nice supplemental income stream. In recent years with the internet the demand for copywriters has literally gone through the roof!
Web Copywriting – Conclusion
The formulas here are like drum rudiments. They are the foundation of every beat you’ll ever do. If you skip or glean over them you will be leaving a boatload of money on the table. Besides, in the current tight-fisted economy it might not be such a bad idea anyway to get a grasp on some of these base concepts to help you sell more product and services.
Write Better Ads for Anything!
Write better ads almost instantly using this proven 8 part easy to follow formula. Most folks write ads that are mediocre at best. This is normally because they are missing some of the components that get people to take action. Using scarcity tactics and techniques can only take your ad writing so far. At some point you should start to focus on integrating these 8 things into almost everything you write. Once these elements are coming to you by second nature you will then be able to unreflexively write great ads that bring the customer and the money.
Write Better Ads – Some Stuff to Include….
Some of the things you can do to make your offer seem more enticing is to simply offer something for free like good information, show a picture of the brochure or catalog, include your address in the past paragraph of your copy and/or beneath your logo, include a toll-free 800 number somewhere on your sales page and don’t forget to use coupons!
Everyone likes getting a deal so make sure you offer an incentive or some kind of discount on your product or service.
Write Better Ads – Conclusion
The best way to write killer ads is to bear in mind that the customer wants to hear one thing….
1. That you know what their problem is
2. That you know how bad it can get
3. That you have a unique solution to help them solve it
4. That you have the credentials to prove you are who you say
There are many ways to talk to your customers through your copy but the strongest way is to immediately bring up their problem early in the copy. This way they feel connected to you and can see that you are genuinely interested in helping them solve their problems and are actively looking for a solution for them. Remember that when it comes to writing copy for any market it’s always all about THEM.